A headline that tells the story
"From worn and cracked to absolutely stunning" says what they do and the outcome in one line.
All work
Case study 3 of 10
Unique Stone USA
Show the transformation, then make the quote easy.
Pools, patios and resurfacing work laid out so homeowners can see the finish before they call.
Visit uniquestoneusa.com
- Business
- Concrete resurfacing and custom pools
- Location
- Southwest Florida
- What I built
- Full website
- Focus
- Show the transformation, then make the quote easy
Where they were before
Unique Stone does dramatic work: worn, cracked concrete turned into finished pool decks, patios and custom pools. Their old site didn't show it. It looked like every other contractor in the area and gave visitors no reason to pick them.
What the website had to do
- 1Make the before-and-after obvious within seconds
- 2Put the free quote form where people decide
- 3Lean on 20+ years and family ownership as trust
The decisions that made it work
Quote form above the fold
A short free-quote form sits next to the headline, so the step from interest to inquiry is tiny.
Trust strip
Google rating, years of craft, family-owned and the service area sit in one strip right under the hero.
Work-first sections
Real project photos lead each service, because homeowners buy what they can see.
uniquestoneusa.com
uniquestoneusa.com
How I built it
- 1
Research
Studied the business, its customers and its competitors, on a phone first.
- 2
Design
Laid out every page around one job: get the visitor to call or ask for a quote.
- 3
Build
Built it fast and light, and checked every page on real phones.
- 4
Launch
Went live on the client's own domain with the business details set up for Google.
What they have now
- A site that sells the finish before the first call
- A quick quote path for pool, patio and resurfacing jobs
- A clear difference from the contractors next door
Want a website like this for your business?
I’ll build a free preview of yours first. You only pay if you love it.
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