Specialism in the headline
"Calgary Ford & BMW Specialists" in big bold type, with red that matches the energy of performance work.
All work
Case study 4 of 10
ProSpeed Motorwerkes
Look like the specialists they are.
A bold shop site that feels as fast as the cars they work on.
Visit prospeedmotorwerkes.ca
- Business
- Auto repair and performance
- What I built
- Full website
- Focus
- Look like the specialists they are
Where they were before
ProSpeed are Ford and BMW specialists in Calgary, but their old website looked like a general garage. Enthusiasts who want a specialist couldn't tell them apart from any other shop.
What the website had to do
- 1Make the Ford and BMW specialism impossible to miss
- 2Feel fast, sharp and performance-minded
- 3Make booking a service quick
The decisions that made it work
Booking up top
"Book your service" and a direct help line sit in the first screen.
Brand logos as proof
The makes they work on are shown plainly, so owners instantly see their car belongs there.
Service cards that scan
Brakes, suspension, engine and fluid services are short, clear cards with a button each.
prospeedmotorwerkes.ca
prospeedmotorwerkes.ca
How I built it
- 1
Research
Studied the business, its customers and its competitors, on a phone first.
- 2
Design
Laid out every page around one job: get the visitor to call or ask for a quote.
- 3
Build
Built it fast and light, and checked every page on real phones.
- 4
Launch
Went live on the client's own domain with the business details set up for Google.
What they have now
- A shop site that feels like the cars they work on
- Owners of Fords and BMWs see right away they're in the right place
- Booking a service takes one tap
Want a website like this for your business?
I’ll build a free preview of yours first. You only pay if you love it.
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