Case study 5 of 10

SW Florida Hauling

A proper website for a growing site-development company.

Heavy site work explained simply, with a quick way to ask for a quote.

Business: Site development and land clearing
Location: Southwest Florida
What I built: Full website
Focus: A proper website for a growing site-development company

Where they were before

Southwest Florida Hauling handles land clearing, grading, excavation and demolition, but didn't have a website that explained any of it. Builders and landowners searching online had nothing solid to land on, and ads had nowhere good to send people.

What the website had to do

1Explain heavy site work simply
2Collect project details through a quote form
3Look established and licensed from the first screen

The decisions that made it work

Bold, industrial type

Condensed headlines with a strong red feel as tough as the equipment, and they read well on a phone.

Quote form in the hero

The form asks for the job details up front, so the crew gets useful information with every lead.

Services as clear blocks

Land clearing, grading, demolition and hauling each get a simple card with its own button.

Trust markers

Licensed and insured, service area and availability are stated plainly near the top.

SW Florida Hauling website, further down the home page

SW Florida Hauling website, a lower section

How I built it

1
Research
Studied the business, its customers and its competitors, on a phone first.
2
Design
Laid out every page around one job: get the visitor to call or ask for a quote.
3
Build
Built it fast and light, and checked every page on real phones.
4
Launch
Went live on the client's own domain with the business details set up for Google.

What they have now

A website that finally matches the size of the work
Better project details with every inquiry
A strong page to point ads and local search at

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