Case study 6 of 10

NexElite Pavers

Win paver jobs with a site that looks as good as the work.

Big project photos up front, so the work sells itself.

Business: Pavers and landscape design
Location: Southwest Florida
What I built: Full website
Focus: Win paver jobs with a site that looks as good as the work

Where they were before

NexElite installs driveways, patios and pool decks, and needed a website that could compete in a busy Southwest Florida market. Homeowners compare several contractors online, and a weak site would lose them before any call.

What the website had to do

1Look premium in a crowded market
2Make the free estimate easy to ask for
3Show reviews and service area straight away

The decisions that made it work

A premium palette

Dark tones with a warm gold accent and an elegant serif give a high-end feel that suits outdoor living work.

Estimate form beside the headline

Name, phone, email and project type: short enough to finish on a phone in under a minute.

Proof in the hero

Their Google rating, review count and service area sit right under the headline.

Services with real photos

Paver installation and landscape design each lead with images of finished projects.

NexElite Pavers website, further down the home page

NexElite Pavers website, a lower section

How I built it

1
Research
Studied the business, its customers and its competitors, on a phone first.
2
Design
Laid out every page around one job: get the visitor to call or ask for a quote.
3
Build
Built it fast and light, and checked every page on real phones.
4
Launch
Went live on the client's own domain with the business details set up for Google.

What they have now

A site that holds its own against bigger competitors
A one-minute path to a free estimate
Trust shown before the first scroll

Want a website like this for your business?

I’ll build a free preview of yours first. You only pay if you love it.

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